Medium is an online publishing platform that started out as a blogging service, but has since become a social network as well. With a user base of over 300 million, it’s one of the biggest social networks in the world. However, it’s not all about posting photos of your dog, or sharing links to your latest sermon. Medium is very much a business, and it wants its users to make money. (If you want to learn how to make money on Medium, you can check out this guide.)
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Are you looking for a new audience to expand your base? If you answered yes – and let’s face it, all marketers are looking for new audiences – you’re in the right place. The platform offers marketers a unique way to increase brand awareness and grow their subscriber base in an unconventional way. Medium is both a blog host and a social platform, offering writers a unique way to connect with their audience. The platform has more than 400,000 paying subscribers ($4.99 per month or $50 per year), which should make it attractive to marketers by its sheer size. Read on to find out how marketers can benefit from its unique features and why you should try this content platform.
What is a medium?
Medium, which bills itself as YouTube for writers, offers writers of all kinds (poets, journalists, cartoonists, etc.) a space where they can share their work with a broad audience and get paid for it. The platform averages over 200 million views per month, making it one of the most popular places to read online. With over 100,000 writers actively using the platform, it can be an ideal destination no matter what type of content you create. I wonder how these writers get paid? If there are ways to just write without paying, they can also join the Medium Partner Program (MPP) and go for it! Unlike other writing services that typically pay by the word or hour, MPP members are rewarded based on the time paid subscribers spend reading their articles. They also receive a small commission if a non-paying member signs up within 30 days of reading their articles. And while that’s all well and good for writers, your marketing brain may be addicted to those 200 million monthly views. How can marketers leverage this unique audience willing to pay for access to the platform? The answer is simple: Advertising on Medium.
Types of media display
The advertising on the site is, in a word, unusual. While the term advertising may conjure up images of paid search and skyscraper banners, Medium does not allow conventional advertising. If companies can’t advertise their products, they can use a single platform to increase the fan base and brand awareness. Understandably, especially since receipt of the money is not guaranteed, this is more of a disclosure idea than a payment idea. I suggest you start thinking differently on this subject: Instead of selling your product, sell your brand and build trust. People are really tired of having ads thrown in their face all the time. Reading an article that hints at your brand’s goals (perhaps with subtly embedded links), but focuses on helping or even entertaining in other ways can draw attention to your brand in a less intrusive way. The platform rewards content visibility based solely on the strength of the writing. It uses a unique algorithm that takes into account the reach of posts, likes and comments. Moreover, everything posted is indexed by Google, which is a boon for your search engine optimization (SEO). We’ve already talked a bit about the value of sharing content on Medium to expand your reach and grow your audience, but there are several other benefits to leveraging the platform’s capabilities:
- Increase brand awareness without overwhelming readers with sales-oriented content.
- Increase your visibility by inviting industry influencers to contribute to your publication.
- Diversify your channels for promoting content, as Google indexes all average content.
- Get more clicks to your site by including links in your content.
- Build an audience by encouraging readers to subscribe to your post.
- Increase the number of backlinks to your website to strengthen your link building and SEO strategy.
In short, implementing a content feed on your website can increase the size of your audience, strengthen your SEO strategy, and generate more clicks to your website.
Rules and guidelines for media content and advertisements
Medium wants people to engage with their thoughts, not their wallets, so there are rules about what can and cannot be published on the site. In addition to the fairly standard rules against harassment, hate speech and doxxing, the platform includes a few additional rules that posters must abide by.
Advertising, sales promotion and marketing
- Do not show third party sponsorship.
- Avoid affiliate marketing.
- List all affiliate links.
- Don’t post anything that even remotely resembles spam or that is primarily aimed at generating traffic or sales.
- Don’t pretend to be a brand or person.
- Avoid cheating to get traffic.
- Report all donations of goods and services received.
- Do not use misleading metadata.
The site has recently taken a strict stance on duplicate content and banned it:
- Dispatch and reprint of old mail
- Delete a post and republish it without major changes
- Placement of the same article in different publications
As with any content platform, content creators must follow best practices.
Best practice average
- Write a strong and clear title.
- Publish original work that is not just an overview of industry topics.
- Avoid calls to action (CTAs) and sales-oriented language. This may go against all marketing instincts, but Medium isn’t about selling, it’s about sharing ideas.
- Use images on the first page of your article because they improve the user experience (UX).
When implementing a content strategy for Medium, follow these best practices and remember the rules for making content a success.
How to create ads on Medium
Now that we’ve discussed the benefits of creating content on the platform, let’s look at how you can start publishing on the site.
1. Navigate to Publication
Select your image in the top right corner of the screen, then go to and select Publications.
2. Select a new publication
Search the top right corner of the screen and click New Publication.
3. Define your publication
Fill in all the information that the website and readers need to know about your publication. When adding your publication name, think beyond your company name and consider options that might catch on in your industry. It is mandatory that a publication avatar is shown in all previews of your content. So choose wisely.
4. Add your social profiles
In addition to adding your email address and social profiles, you can (and should) select up to five relevant tags that help prospects discover your work.
5. Involving editors and writers
Determine who may post information about your publication in this infinitely customizable area.
6. Support configurationHome page
Your homepage is infinitely editable. This means that you can change the colors, the layout of the header, the background images and much more.
Analysis of average content
While there are other analytics tracking strategies on Medium, the platform provides metrics to help you track the effectiveness of your content. You can view your measurements by clicking on your profile picture and then on Statistics. From there, you can access a variety of statistics that can provide information about your content. These include:
- Seen on
- Number of times viewed by traffic source
- Interests of the readers
- indoors and outdoors
By evaluating this data, you can ascertain the effectiveness of each material and better understand your audience. You can then tailor your content to that audience or adjust your content strategy to attract a different group of people.
How to publish content on Medium
It only takes a few steps to share your first piece of content. Learn how to publish and optimize Medium content here:
- Add your story
To get started, select your profile picture in the upper right corner and choose Write a Story.
- Add a picture
Select the + button on the left side of the message, and then press Camera to load a previously saved photo.
- Recording of external media
Go to the new line of your article and paste the URL of the content you want to include, then press Enter.
- Planning and optimising your contribution
Select the Publish button in the top right corner. In this menu, you can schedule a post, add tags, or edit the header and subtitles.
After making the necessary changes, select Publish Now to make your article available.
How much does it cost to advertise on Medium? Not a penny! It’s free to post on Medium. Is it worth using the paid version of Medium? Yes, but remember: This is a subscription, not a letter. You don’t have to subscribe to write, but a subscription allows you to read the work of several authors and gives you a unique perspective on popular topics in the industry and the work of competitors. What is the Medium affiliate program? Medium’s affiliate program was created to compensate authors and ensure that articles published on the platform are shared more often. Authors are rewarded according to the users’ enthusiasm for their work: The more the participants read, the more the authors learn. The site also divides a portion of the subscription money among the authors that subscribers read the most each month. What kind of analysis does Medium offer? Medium offers publishers a comprehensive overview of statistics, including: -calls -reads -followers -calls to traffic source -interest of readers -internal and external calls
Guidelines for average recommendation
As with all content platforms, you should adhere to Medium’s own best practices and be especially careful that your content isn’t overly promotional. As you become more familiar with the tools available, you will likely become more adept at identifying audiences that are likely to be interested in your content using tagging tools and other strategies. By using the platform’s offerings in conjunction with your existing content marketing strategy, you can dramatically increase your reach, grow your audience and reach new markets. What’s the best content you’ve seen on Medium?
- SEO – Unlocks a large amount of SEO traffic. To see real results.
- Content marketing – our team creates epic content that gets shared, attracting links and traffic.
- Paid media – effective paid strategies with a clear return on investment.
Frequently Asked Questions
How do I change my avatar on medium?
When you go to your profile page on Medium.com, the default avatar is your profile picture. However, if you want to change this, you have to click on the “Avatar” link at the top of your profile and select “Change Avatar”. This is the only link you need to change. So you want to change your Medium avatar, but you’re not sure how to go about it? Well, that’s ok, Medium is really easy to navigate, and we’re here to help you navigate through it. So, click the profile icon at the top right of the page, and then click on the avatar at the top center. The options at the top are pretty self-explanatory, but I’ll run through them:
Is Medium good for SEO?
In the world of social media you need to think about what your objective really is. The right platform for your blog, or medium for that matter, will determine how you do that. For a long time I used Blogger, and as a result it was good for SEO. But I wanted to take it to the next level and I ended up moving to Medium. Medium is a new social media platform that allows users to create and distribute stories that can be viewed in different forms. As a result, Medium is getting a lot of attention from marketers, especially for its potential to enhance organic reach. In a nutshell, Medium’s content is distributed using a unique system that allows people to recommend certain content to others. The system then allows the content’s owner to add a “Recommended by …” section at the end.
Can you save drafts on medium?
Medium has been making a name for itself as a new and innovative type of publishing platform. It’s easy to use, it’s easy for both marketers and users, it’s even easy to get your blog up and running within minutes. But what else makes Medium so appealing to marketers? One of the many reasons, is the ability to save drafts. Medium is a new blogging platform that has been making waves lately. It was developed as a handy tool to help writers publish their work in a more efficient and polished way compared to traditional blogs. It has become a medium for sharing journalistic articles, photos, videos and even GIFs.
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