• Google Local Tests and Determining What Low Quality Content is on Your Site and What to Do With It

    Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their own websites. Original Air Date: May 8, 2017
  • Assessing The Authority of Web Pages and "Not secure" warnings

    Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year. Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page. Original Air Date: May 4, 2017
  • Defining SMB: Surviving PPC for Small-and-Medium-sized Businesses

    David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords & Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. Original Air Date: May 4, 2017
  • Performance Marketing Lessons To Move The Needle On Twitter UA

    Nick Quan, Performance Marketing Manager at Twitter who has joined the ranks of Liftoff’s Mobile Heroes, borrowed from mobile games UA expertise (managing user acquisition at EA Games) to move the needle on UA campaigns for Twitter. He discusses what all marketers can learn from games UA pioneers in performance marketing and reveals how he applied a smart approach to KPIs to scale mobile campaigns 4x at Twitter. Original Air Date: May 3, 2017
  • How to Master Your Product's Lifespan and your Productivity from the "Come Back King" of ABC's Shark Tank

    You may recognize this episode's guest, Stephan Aarstol, as being the “come back king” of ABC’s Shark Tank, but this serial entrepreneur has much more to offer our listeners than insite on how to get investors like Mark Cuban on your side. Stephan also mastered the management of a product’s lifespan and the benefits of funneling the 5 hour work day approach through his entire company. In this episode, Stephan explains how he turned his horrible proposal of Tower Paddle Boards into now Mark Cuban’s top investment in Shark tank history by becoming business intentional. He also shares the way to plan for future diversification while scaling your current business at the same time. Stephan has turned the CEO mindset of 5 hour work days into a company policy for the past two years. Learn the pros and cons he has experienced by pushing his employees to work harder and faster while also giving them more personal time. Original Air Date: May 3, 2017

  • Avenues to Increase Awareness and Participation in Brands

    Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both traditional and non-traditional avenues to increase awareness and participation in brands, events and more.Michelle created Bullet Proof Media Blog in 2009 as a way to share insights into outdoor TV world as she worked for Sportsman Channel. She has more than 10 years of experience in marketing, communications and PR. Her client list includes larger, well-known brands like Sportsman Channel and North American Media Group as well as working with television producers and non-profit organizations. They talk about How Maria feels marketers should be speaking to women who are participating in these sports. Also examples of some brands who are doing this well. Original Air Date: May 2, 2017
  • Multi-Media Management and New Media Integration

    Tim discusses Multi-Media Management and New Media Integration with Charlie Fusco, the CEO and Creative Director of Synergixx, LLC. Synergixx, LLC is a multimedia marketing agency that produces campaigns and celebrity endorsements for clients. They also specialize in integrating TV and radio with new media by harnessing the power of their built-in community of avid listeners and merge it with social media channels and existing online programs. Original Air Date: May 2, 2017
  • Falling Victim to Modern Technology

    Dush speaks with author Nicole Ertas on today's show. Throughout her career as a leading brand strategist for Jim Beam, Wrigley, Johnson & Johnson, General Mills, Kraft, Nestle, etc., author Nicole Ertas realized there are four new types of consumers that are making or breaking businesses today. The new consumers require brands to connect with them in authentic and genuine ways but many large, established brands are not recognizing this. Dush and Nicole try to answer the question, are household name brands in serious danger of becoming irrelevant? Nicole Ertas explains why no-name brands are on the rise while the giants of the industry are falling victim to modern technology. Original Air Date: May 1, 2017
  • Everything About Metrics: What's Important And What's Not

    Gillian and Anne revisit metrics to take a deeper dive into finding the right measurements in your business for clarity and intelligence-based decisions. Rigor is critical such as what to measure, as is a comprehensive look at event streams. There is place for the broad metrics that make everyone feel good, such as numbers of downloads or clicks on an ad. But other measurements will inform how you run your business. Hear how to find such deep metrics and who in your company needs to collect them, and who needs to know the results. Everybody in your company needs to collect metrics regularly. Some metrics require daily – or more frequent tracking. Others, often those for Boards of Directors, require aggregation and monthly, quarterly, and annual tracking. Who needs what, when and where deserves your attention to be sure that your teams have the power they require to optimize your success. Original Air Date: May 1, 2017
  • Project Owl, The Latest Google News on Podcasts, News Feeds and Some Discussion on Future Tech

    Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on finally requesting more insight into false info on Google Knowledge Panel data (he focuses specifically on local data) and some discussion on the new tech and SEO. Original Air Date: May 1, 2017
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