• Tips and Tricks for Niche Lead Generation

    Tim talks to Mike Arce of LoudRumor about Tips and Tricks for Niche Lead Generation, Like Understanding terminology Niche Lead Generation to improve marketing as well as, understanding Customer pay points with experience inside a niche. They also chat on getting to know your customer's customer as well as the huge difference between a sales team and a marketing team. Original Air Date: February 7, 2017
  • SEO Winners and Losers in 2016

    ​Matt Cutts Hearts His Google+ Followers​; Google Adds Category Filters to Organic Search​ .What can we learn from the winners and losers of organic search in 2016?​ Top Google Winners and Losers in 2016​; Google Won't Tell Webmasters Which Links They Do Not Count For Spam Reasons​. Original Air Date: February 7, 2017
  • Raising Capital: How to Keep Your Head in the Game

    Raising capital is critical to your startup’s success. So is running your business. Gillian and Anne discuss how to manage both, and why your fundraising efforts make you a better manager, and what to do when you hit that point of desperation. Hint: it has a lot to do with noodles -- and not just using yours. Original Air Date: February 6, 2017
  • Emerging Media and New Technologies: From VR to AR to AI to IOT

    Emerging media and new technologies: From VR to AR to AI to IOT as Dush speaks with Fred Schonenberg. Fred is the Founder of VentureFuel where he is blazing a path for emerging media and new technology platforms to partner with blue chip brands like Microsoft, USA Networks, and Anheuser Busch, to name a few. Original Air Date: February 6, 2017
  • How to do Reputation Marketing with Rhea Drysdale

    Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs. Original Air Date: February 2, 2017

  • YES! There Is a Ton of Money to Be Earned By Affiliates In Your Local Market, Here's the How and the Why! (ep. 448)

    YES! There Is a Ton of Money to Be Earned By Affiliates In Your Local Market, Here's the How and the Why! James and Arlene Martell weigh in. A recent study concluded that local event marketing is the most used tactic type by affiliates (76% employ it); it also receives the highest satisfaction scores. Original Air Date: February 2, 2017
  • Scam Survivors On Battling Online Scammers

    Bennet Kelley speaks with Wayne May, the founder of the UK-based Scam Survivors Online, a volunteer staffed organization that focuses on: Making scammers’ lives harder by exposing their details and scripts to search engines. Educating the public, thus removing scammers’ sources of income as scams will continue as long as there are victims. Helping people to see that, even after being scammed, they CAN move forward and things DO get better. Original Air Date: February 1, 2017
  • Mobile Motivation to Do Good

    How organizations are using mobile to motivate us all to do good as Peggy Anne Salz welcomes Ashley Fawcett, Marketing Coordinator at Ronald McDonald House Charities. Ashley shows us how you can keep people engaged with your business/charity after an event. Original Air Date: February 1, 2017
  • Navigate and Manage Your Brand to Get the Attention You Are Looking For

    Navigate and manage your brand to get the attention you are looking for with advice from the Managing Partner of OzComm Marketing, Don Osmond. OzComm works with businesses brands by applying principles of authentic marketing through developing genuine story-based marketing. Osmond is the son of legendary entertainer Donny Osmond and he shares his takes aways from what he learned from his family being in the entertainment business. Avoid the mistakes most B2B Executives often struggle with, by utilizing and integrating Social Media Channels and Management Fundamentals to establish brand positioning, avoid commoditization, and increase profit margins and market share. Original Air Date: January 31, 2017
  • The Ultimate SEO Google Hack

    Chris Boggs and Frank Watson, talk about The Ultimate SEO Google hack as described in a recent SEMRush blog post. The post explains " If you're doing all the right things but still not getting the traffic you deserve from Google then it's time to discover the ultimate SEO Google hack." Plus, what are successful marketers are doing with their content to make it top notch, and analyzing Featured Snippets and the confusion behind what they are. And a few tactics on how to get your content on these important Featured Snippets! Original Air Date: January 31, 2017
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