• Engagement Benchmarks: How Much Should You Pay For Users Who Really Use Your App?

    Following our insanely popular series profiling the Mobile Heroes here on Mobile Presence, our host Peggy Anne Salz catches up with Dennis Mink, VP Marketing at Liftoff, to discuss the talents, background and appetite for app market and engagement data that define UA experts and distinguish Mobile Heroes from ordinary app marketers. Drawing from the data Liftoff released in its recent Mobile App Engagement Index - which breaks down the cost per action (CPA) for apps in five major categories (Shopping, Finance, Gaming, Travel and Utility) - Dennis and Peggy run through the myths and truths around where marketers should focus spend and where they could be leaving money on the table. Original Air Date: April 5, 2017
  • The Best Ways to Successfully Selling Books

    When it comes to talking about publishing and promoting a book, there is no one better to learn from than my dear friend, Michael Drew. He has had 88 books on the New York Times Best Sellers List, which happens to be two more than oprah. Because of his accomplishments, I really wanted to pick his brain to figure out the best ways to go about successfully selling books. Original Air Date: April 5, 2017
  • How Brands Are Becoming Broadcasters

    Today we are given tremendous insight into advertising with in the new age of video advertising and story advertising, as opposed to banner advertising. Tim welcomes ModOp president and co-CEO Jeff Suhy. They talk about the hottest channels for advertisers to consider plus how brands are becoming broadcasters. Original Air Date: April 4, 2017
  • Flex for Executive Women

    Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness. Original Air Date: April 4, 2017
  • Google Search Quality Crisis

    ​Google’s biggest-ever search quality crisis​; Why do marketers still struggle with innovative search tactics?​ Google Testing Breadcrumb URLs Above Titles on Mobile Search Results​. Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.​ How to Get Back on Track After a Drop in Rankings​. Brand Safety Issues At Google: 'Much Ado About Nothing'​ Original Air Date: April 4, 2017

  • Chat Box Interstitials and Is Change Afoot in Organic Search?

    John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They also discuss issues with chat boxes and interstitial penalties, 404s, Local SEO changes, and Ross gets another rant off his chest. Original Air Date: April 3, 2017
  • How to Build a Board of Directors

    Eventually your startup will need a board of directors. But, when do you shift from advisors to directors, and what are the need for them, as well as the ramifications of setting up a BOD? Anne and Gillian answer these questions and walk your through the process of recruiting, compensating and retaining an effective board for your startup. Original Air Date: April 3, 2017
  • 2017 Affiliate Summit Pinnacle Award Winner for Affiliate Manager of the Year (ep.455)

    Luke Kling, the 2017 Affiliate Summit Pinnacle Award Winner for Affiliate Manager of the Year Shares the Tools and Straight Goods for Building Your Own Massive Following! Original Air Date: March 31, 2017
  • Significant Privacy Concerns And The New Era of Technology

    Jim and Dave discuss how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information - from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that place the highest big without your consent and with no opt-out feature and how Canada is taking a different approach in this matter. They then discuss Kelsey Jones leaving Search Engine Journal to focus on her own business, MoxieDot and StoryShout. They follow up with the now free Google Optimize 360 and the impact of A/B testing; and how Google Home is integrating new features like August, Wink, LIFX, TP-link, Rachio, and Vivint. Jim and Dave talk more on the new era of technology and how 2018 will be so different from the world we know today in 2017. Original Air Date: March 30, 2017
  • March Madness, the NBA Playoffs and Colin Kaepernick

    Daytona Beach News Journal Sports Editor Scott Zucker Returns to CLBR. With March Madness in full bloom, the NBA Playoffs and the baseball season about to start, we thought we would check in with Scott Zucker – especially in light of his recent column “Passer rating, not politics, hurting Colin Kaepernick” coming days after President Trump’s statements about the quarterback. Original Air Date: March 29, 2017
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