• Impact of Big Data on Marketing By The Worlds Largest Independent Digital Marketing Agency

    Impact of Big Data on Marketing By The Worlds Largest Independent Digital Marketing Agency as Tim speaks with Simon Poulton, the Director of Digital Intelligence and Analytics at Wpromote. Simon discusses getting the edge when applying for a job as well as big data's impact on marketing. Original Air Date: August 8, 2017
  • How WordPress will be More Stable in the Future

    Have you ever updated WordPress and had it break your site? Learn about the new Platform-Level unit testing in WordPress core with special guest Jason Stallings. Jason is leading an initiative to make sure new versions of WordPress work well on hosts all around the world. Learn how this exciting project will affect the future of WordPress and help make WordPress updates more stable for everyone! Original Air Date: August 8, 2017
  • The 300th Episode: Social Media Strategy And Analytics

    Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with more than a decade of experience in social media and online marketing. Cario served six years as editor in chief of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm. They talk about her traqnsition out of SEO into social media, and how social media is using algorithms to advance their platforms. Original Air Date: August 7, 2017
  • Do You Want To Appear Smart In Meetings But Can’t Stop Daydreaming About Your Next Vacation?

    Today on Entrepreneur Effect we are joined by Sarah Cooper the Stand up comedian. Sarah is going back on tour to talk about her viral, buzz-worthy blog post that inspired her book 100 Tricks to Appear Smart in Meetings: How to Get by Without Even Trying. Do you want to appear smart in meetings but can’t stop daydreaming about your next vacation, your next nap, or your next meal? Then the 100 tricks in Sarah Cooper’s new book are exactly what you need to stop being the dud of the group and start being the star. 100 Tricks to Appear Smart in Meetings: How to Get by Without Even Trying provides hilarious and actionable ways to use words like “actionable” in order to sound smart. Poking fun at corporate and tech culture is a natural for Cooper, a veteran of corporations such as Google and Yahoo. Her “10 Tricks to Appear Smart in Meetings” post on The Cooper Review was an immediate viral sensation (5 million views and counting). Funny because it’s true, 100 Tricks to Appear Smart is the ultimate (tongue-in-cheek) career companion. Original Air Date: August 7, 2017
  • Google Launches Free Google Attribution at Google Marketing Next

    Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in 2014 and has woven into its enterprise offerings. Original Air Date: August 3, 2017

  • How to Build a Lucrative Affiliate Sales Channel to Increase Sales and Revenues with Dush Ramachandran (EP. 471)

    How to Build a Lucrative Affiliate Sales Channel to Increase Sales and Revenues as James Martell speaks with Dush Ramachandran, President and CEO of The Net Momentum. Dush (alongside his wife and business partner Terra) have launched a great new training product on affiliate marketing offering beginner/intermediate training on building up an affiliate sales channel for their business. Original Air Date: August 3, 2017
  • Artificial Intelligence and The Truth About Mobile-First Indexing

    Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing. She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL’s are not required). With all the new devices, many without browsers or with tiny screens URLs are irrelevant. Original Air Date: August 3, 2017
  • Engagement-boosting tips for optimizing WordPress forms with Josh Pollock

    In this episode, we interview form optimization expert and popular WordPress community fixture Josh Pollock of Caldera Forms. Josh will be sharing his tips for maximizing form engagement by using visitor-delighting usability techniques, lead-boosting CRO, best practices for data management, and critical email deliverability tips. If you're a developer building sites for others, or if you're trying to optimize lead forms for your business, don't miss this chance to make sure you build forms that also help build your bottom line! Original Air Date: August 1, 2017
  • Focused On What We Want And Then Get Confident About Pursuing Your Dreams

    Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before turning entrepreneur, Cortney served as executive at Vanity Fair Corporation, vice president at Sustainability Partners, professor of graduate studies for several Big Ten universities, and global associate for the renowned beCause Consortium. (She also moonlighted as a deli waitress, secretary, and everything in-between, as a way to put herself through school and life.) A graduate of the London School of Economics and a certified cultural mediator in multiple languages, Cortney also writes for a number of international publications, including She Owns It and HuffPost. Together they talk about things like what tools are helpful to get focused on what we want and then get confident about pursuing your dreams, and what’s the first step people should make in this process. Original Air Date: August 1, 2017
  • ​Back-to-school tips for Bing Shopping Campaigns; ​Google has dropped Google Instant Search​

    ​Back-to-school tips for Bing Shopping Campaigns​ Google confirms testing auto-play videos in the search results​; Google adds vacation rentals filter to hotel search results​; Google adds new SOS Alerts to search and Maps as part of its crisis response features​ Google officially changes Sitelinks design to carousel format​; Google has dropped Google Instant Search​ Google intros new call bid adjustments in AdWords​; Facebook is going to let publishers start charging readers to view stories​ NPR survey: Americans love their smart speakers, 42% call them ‘essential’​ Original Air Date: July 27, 2017
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