• Google Spam Algorithm Updates & New SERPs Tests

    Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization. Original Air Date: February 13, 2017
  • Talking with Blendoor CEO Stephanie Lampkin on Bias in Hiring

    Guest Stephanie Lampkin tells how to hire for merit alone, and get past unconscious bias on gender, race or age, and more to point, why this is important. Inclusive teams perform better as do the companies that attract them. Blendoor is an app that removes gender, ethnic and age clues from the hiring funnel, allowing hiring decisions based qualifications, experience and aptitude. Original Air Date: February 13, 2017
  • Voice First Search and Machine Learning

    Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation. Original Air Date: February 9, 2017
  • Craig Newmark Gives His Take on Online Harassment

    Bennet Kelley speaks with craigslist founder Craig Newmark about his campaign against online harassment at Wikipedia. Since 2011, Newmark has been working though craigconnects to unite the world for the common good using the Internet. It seeks to identify, connect, and promote organizations that are making that vision happen. This includes the organizations and interests highlighted below. Original Air Date: February 8, 2017
  • Managing Multi-Million Dollar Mobile App Advertising Budgets

    Peggy Anne Salz kicks off the Mobile Heroes series showcasing user acquisition experts and app marketers starting with Haydon Young, who made the career move from real estate to mobile and social gaming apps. Most recently in charge of multi-million dollar mobile app advertising budgets for Crowdstar, Haydon tells us why it pays to understand your audience and the context in which your ad is appearing. He also shares his pick of user acquisition top tips and tells us what it’s like to be recognized by Liftoff - a full-service mobile app marketing and retargeting platform - for his app marketing super powers. Plus, Shahab Zargari shares his expert advice on mobile video marketing in his regular “HotSpot” slot. Original Air Date: February 8, 2017

  • Tips and Tricks for Niche Lead Generation

    Tim talks to Mike Arce of LoudRumor about Tips and Tricks for Niche Lead Generation, Like Understanding terminology Niche Lead Generation to improve marketing as well as, understanding Customer pay points with experience inside a niche. They also chat on getting to know your customer's customer as well as the huge difference between a sales team and a marketing team. Original Air Date: February 7, 2017
  • SEO Winners and Losers in 2016

    ​Matt Cutts Hearts His Google+ Followers​; Google Adds Category Filters to Organic Search​ .What can we learn from the winners and losers of organic search in 2016?​ Top Google Winners and Losers in 2016​; Google Won't Tell Webmasters Which Links They Do Not Count For Spam Reasons​. Original Air Date: February 7, 2017
  • Raising Capital: How to Keep Your Head in the Game

    Raising capital is critical to your startup’s success. So is running your business. Gillian and Anne discuss how to manage both, and why your fundraising efforts make you a better manager, and what to do when you hit that point of desperation. Hint: it has a lot to do with noodles -- and not just using yours. Original Air Date: February 6, 2017
  • Emerging Media and New Technologies: From VR to AR to AI to IOT

    Emerging media and new technologies: From VR to AR to AI to IOT as Dush speaks with Fred Schonenberg. Fred is the Founder of VentureFuel where he is blazing a path for emerging media and new technology platforms to partner with blue chip brands like Microsoft, USA Networks, and Anheuser Busch, to name a few. Original Air Date: February 6, 2017
  • How to do Reputation Marketing with Rhea Drysdale

    Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs. Original Air Date: February 2, 2017
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