• Shaping A Sure-Fire Strategy To Test And Optimize Mobile Ad Creatives

    Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host Peggy Anne Salz catches up with Jan Heumueller, a managing director at TabMo, a leading creative mobile buying platform that for mobile inventory helping marketers to make the match between the creative they present and the audience they want to engage. Jan reveals real-life case studies and top tips to highlight critical do’s and don’ts marketers across all businesses need to know as they combine programmatic approaches with attention to creatives. Original Air Date: August 30, 2017
  • Using Video to Engage More Consumers

    Tim Barsness speaks with Roy Firestone, VP of Product at native ad network MGID. Roy is a seasoned digital media professional with more than 20 years of product development experience, with particular expertise in developing new ad offerings – especially video. With video consumption continuing to rise across the globe, Roy talks about how advertisers can use video to engage consumers in their preferred format. Plus, get an understanding on the technical challenges of scaling a video campaign Original Air Date: August 29, 2017
  • Don't get stuck in the WordPress slow lane. PHP Versioning for WordPress.

    In December of 2015 PHP had a major version release with the super fast and more secure PHP 7; however, millions of WordPress sites are still running on older versions of PHP. Listen to this podcast as hosts David Vogelpohl and Steven Word discuss the impact of PHP 7, how to check to see if your site is ready for PHP7, how to move your site to a PHP 7 environment, and why PHP 7 is so important for speed and security. Don't get stuck in the WordPress slow lane! Listen in to find out how to get an edge on millions of sites running on older and slower versions of PHP. Original Air Date: August 29, 2017
  • 10 Years of Purse Strings: Millennials and the Next Generation of Women Part 2

    Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside. Original Air Date: August 29, 2017
  • Underground Online Seminar 2017 Preview

    Over the last 10+ years, the Underground Online Seminar has become renowned for consistently over-delivering on high-quality marketing content, exclusive connection-making events, and unbelievable surprises unlike any other conference in the online marketing world. Dush brings on his wife and business partner, Terra Ramachandran, to discuss how the original founder and organizer Yanik Silver approached them to take over the event and how they are adding their spin to this unconventional networking experience Original Air Date: August 28, 2017

  • The First Digital Search Summit

    Jim and Dave speak with Search Engine Optimization & SEO Consultant Bill Hartzer. He fills us on a recent announcement of the first Digital Search Summit event, being held as a part of the Merge! Show, this Fall in Orlando, Florida. He tells us how he is working with conference organizers of Merge! Show to put together a great set of digital marketing and search marketing sessions, presented by world-class speakers. Original Air Date: August 24, 2017
  • How To Create a Thriving Company Culture

    Today on Entreprenuer Effect We are joined by Tristan White is Founder & CEO of The Physio Co, a unique healthcare business, that in 2014 ranked No. 1 on BRW’s list of Australia’s 50 Best Places to Work.Tristan is a qualified Physiotherapist from The University of Melbourne who started his career with a dream to become a Sports Physiotherapist and work with the mighty Richmond Tigers in the AFL. Over the following 12 months he created himself a job helping oldies in a few nursing homes across Melbourne. He loved it and very quickly had more aged care clients than he was able to treat himself.That’s when, in 2004,his new job became a business and The Physio Co was born. As The Physio Co (TPC) has grown, Tristan has obsessed over creating the best business he possibly can, he figured out a way to create a strong culture that not only worked at TPC but can be systemised and tailored to other businesses. His experiences have lead him to believe culture is everything. Original Air Date: August 24, 2017
  • YES! In a Matter of Weeks You Can Be Launching a Profitable Podcast (and Why You Should) (ep.473)

    James Martell explains how in a Matter of Weeks You Can Be Launching a Profitable Podcast (and Why You Should). James takes us through his Podcasting Mastery course, which offers Training, Resources and Support for Developing a Profitable Podcast. Original Air Date: August 24, 2017
  • CLBR #269: Countdown to GDPR

    Countdown to GDPR with the Future of Privacy Forum’s Gabriela Zanfir-Fortuna The new EU General Data Protection Regulation Goes into effect on May 25, 2018 Changes – What is Personal Data Changes – Scope (not limited to EU) Changes – Consent New Consumer Rights – e.g. “the right to be forgotten”, and a right of “data. Before moving to the US, Gabriela worked for the European Data Protection Supervisor in Brussels, dealing both with enforcement (compliance) and policy matters. At the EDPS she worked in Cooperation and International Relations, dealing among other issues with international data transfers, participating to the work of the Article 29 Working Party. Gabriela received the Junior Scholar Award in 2014 at the Computers, Privacy and Data Protection (CPDP) Conference in Brussels for her work on the right to be forgotten. She is the first Romanian author to publish a comprehensive volume on the rights of the data subjects (“Protectia datelor personale. Drepturile persoanei vizate”, C.H. Beck, Bucharest, 2015). She published extensively on privacy and data protection in international journals and collective volumes. Original Air Date: August 23, 2017
  • DIY App Building: How You Can Make An App In Minutes

    In this episode, our host Peggy Anne Salz catches up with Ian Naylor, Founder and CEO of AppInstitute, to deep-dive into the misconceptions small businesses have about apps and talk through the benefits and fallbacks of a DIY approach to app building. Using a drag-and-drop app builder solution such as AppInstitute allows small biz to make an app without knowing a single line of code. Ian also discusses the real value of mobile apps and websites - noting that websites may solve discoverability, but it’s an app that allows businesses to drive loyalty and deepen customer engagement. Original Air Date: August 23, 2017
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