TRUSTe Compliance Solutions for Behavioral Targeting
Original Air Date: May 4, 2011
Fran Maier is the President and Executive Chair of the Board of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy. Fran explains how the company has transitioned from a non-profit to a profit status. She also fills us in on their new compliance solutions for behavioral targeting advertising.