Tech Trends for 2016 With Amy Webb
Original Air Date: March 7, 2016
Talking Tech Trends for 2016 as Rudina Seseri speaks with author, futurist and Founder of Webbmedia GroupAmy Webb.
She explains how she "used a six-part methodology beginning with seeking out those on the fringes doing unusual experimentation or research. Next I look for patterns using my CIPHER model, where I identify previously unseen contradictions, inflections, practices, hacks, extremes, and rarities. Then I ask practical questions, mapping trajectories, building scenarios, and pressure-testing my conclusions."
Her2016 trends offer early warnings and opportunities for managers in all industries.
Amy Webb is the founder and CEO of Webbmedia Group, a digital strategy firm that advises an international client base on near-future emerging technologies and digital media trends. She is also a Visiting Neiman Fellow at Harvard University.