Shelby Larson Interviews Google's Mari Lewis on Digital & Video Marketing Trends in 2017
Original Air Date: March 22, 2017
Wow! I could not have had a better interview for the very first episode of my podcast - Business Intentional! I had the privilege to interview one of my business partners, Rachael Berguson as well as Mari Lewis who is an Agency Development Manager at Google. We, Klear Digital & Intentional.Media , have a unique relationship with Google because of the results that our agencies consistently get for our clients in Google.
Our Exclusive Relationship With Google
This relationship is not to be confused with being a Google partner, which we are as well. This is connection is something above and beyond that and only the highest performing agencies get access to a special Agency Development Manager, like Mari. (BTW, I’m pretty sure we got the best one! Mari is awesome!)
Needless to say, when I was offered my own show, I could think of no one better to kick it off with than Mari Lewis. Originally, the topic was going to be exclusively about Video Marketing Trends in 2017, and we definitely covered that in this episode, but the parts I’m excited about are the topics that came up that weren’t pre-planned AT ALL.
Points of Interest From This Episode:
4:15 - Why Video is so hot in 2017 aka “Winning the Micro Moments”
6:35 - The difference between paid and organic algorithms in Youtube
7:40 - 3 Step Strategy for creating wins with paid advertising in Youtube
13:06 - Segmentation (If you understand nothing else, you really need to understand THIS.)
17:21 - Example of the power of segmentation/intention in the Dental market
20:30 - 300% Revenue Bump in the 1st 30 days Case Study from Google
25:00 - What to do if your Youtube Videos are getting really low paid traffic engagement, but really high organic engagement
26:15 - Another Digital marketing trend that Google says is soaring to the top in 2017
28:52 - Ideal video length both for paid traffic purposes and in a social environment
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