• Setting Up PokeStops And Other Mobile Marketing Shortcuts

    Original Air Date:


    Our hosts -- Peggy Anne Salz and Shahab Zargari -- discuss PokeStops and other shortcuts brands can take to architect and execute a "mature mobile strategy" with Brett Peterson, account lead for Centro, a company reinventing digital advertising by focusing on one goal: to improve the lives of the people behind the campaigns. We deep dive into what you can do right now to cash in on the Pokémon Go phenomenon to boost your business and -- more importantly -- how you can harness key targeting tactics to drive sales uplift and footfall.

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