Reincarnating the Advertising Agency Model
Original Air Date: November 1, 2016
Reincarnating the Advertising Agency Model including the name change of an established name after 66 years of existence is explained by Chuck Kelly - President/CEO at Preston Kelly . PrestonKelly was a largely business-to-business agency named Kerker that worked almost exclusively in traditional media. Today, Preston Kelly is a consumer-focused shop in northeast Minneapolis that's winning assignments from national clients.