Principles of Influence
Original Air Date: September 21, 2016
Dr. Robert Cialdini, author of “Influence,” is one of the most widely known and read social psychologists. “Influence” lays out six principles of marketing: reciprocity, commitment, social proof, authority, liking and scarcity. Earlier this month, he came out with a new book. Picking up where “Influence” left off, “Pre-Suasion” discusses a seventh principle: unity. Kristi Kellogg, Duane Forrester, Paula Allen and John Alexander take a closer look at the principles of marketing and how they apply to digital marketing today. In addition, they’ll talk about the latest news making digital marketing headlines, including LinkedIn conversion tracking, an update to the character count on Twitter, warnings surrounding widgets and more.