PPC Blogs You Should Be Reading
Original Air Date: March 3, 2016
PPC Blogs You Should Be Reading are among some of the topics discusses by the Search Supervisor of gyro Melissa Mackey, who also authors the Beyond The Paid. Mackey explains, "In an industry that moves as fast as PPC, reading industry blogs is a must. Sure, you can learn PPC from books, but the unfortunate aspect of PPC books is that portions of them are outdated as soon as they hit the shelves. Blogs are inherently more up to date, so theyre a great source of PPC news and views. And new blogs are constantly coming on to the scene."
Plus, they discuss what the PPC community is calling "SidebarGate".Google recentlystarted rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 4 ads above the fold and force the rest to the bottom of the results page.