Paul Berney on Connected Marketing
Original Air Date: June 22, 2016
Our hosts Peggy Anne Salz and Shahab Zargari welcome back Paul Berney -- one of our show's most popular guests and Co-Founder of mCordis, a company educating and advising brands and marketers about the how and why of putting mobile at the heart of marketing. Paul talks about the concept of the Connected Marketer, and why the reality that each individual is connected turns up the pressure on brands and marketers to "create connected brands or super-connected brands." As Paul puts it: It's all about using tools, technologies and human instincts to understand and meet the needs and expectations of connected individuals -- and then strive to establish and maintain a one-to-one connection with those individuals.