Mobile Marketing: Usage, Laptop vs. Tablet and Marketing Challenges
Original Air Date: January 13, 2015
Shawna Seigel speaks with Greg Stuart, the CEO of the Mobile Marketing Association (MMA) and the author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the 10 books you should have read.
They discuss quick stats on Mobile penetration and mobile usage today, marketing on the phone vs. tablet vs. laptop, what makes mobile different than other media and what makes marketing on mobile challenging?