Mobile Advertising and the Changing Mobile Market
Original Air Date: July 7, 2010
This summer has featured the release of the iPhone 4 and a wave of new Android phones. Bruce examines the mobile marketplace and mobile ad platforms including Google, Apple iAd, the upcoming Windows Phone 7 and the fierce mobile advertising battle likely to come. Mobile technology and marketing specialist Michael Martin then talks to Virginia about the changing mobile market, the options available to consumers and the opportunities opening up for marketers. Jessica, Susan and Virginia then critique a number of popular services which have undergone redesigns recently.