mCordis: Top Mobile Marketing And Customer Engagement Trends Sure To Rock 2016
Original Air Date: December 16, 2015
It’s an educational and entertaining view into the top trends sure to rock the mobile marketing space in 2016 as our hosts Peggy Anne Salz and Shahab Zargari welcome Paul Berney and Michael Becker —the founder of mCordis, a leading mobile education and advisory firm advising brand marketers. Drawing from their vast industry knowledge and experience working with clients across a wide range of industries, Paul and Michael discuss hot topics and why ad blocking, a ” symptom of consumer fatigue” with irrelevant advertising, will turn up the pressure on marketers to be more relevant in 2016. We also explore why content marketing, video and finding new ways to bridge paid media activities with owned company communications will top the brand agenda in the coming year.