• How Attribution Modeling Can Better Manage Your Affiliate Program (Episode 416)

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    Learn How Attribution Modeling and other cross channel insights can help more intelligently manage your affiliate program and thus help you discover which affiliates are driving the most traffic. James Martell speaks with Todd Crawford,co-founder and vice president of Strategic Initiatives at Impact Radius.

    A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital Rivers affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years. In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities.

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