• Gaining Demographic Data In Relation to Facebook and Email Lists

    Original Air Date:


    Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . 

    In his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change.


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