Communicating to Your Audience
Original Air Date: July 29, 2009
Mark Magnacca is the author of two books So What? How to Communicate What Really Matters to Your Audience and The Product is You. He created www.markmagnacca.com as a resource for corporate sales managers and their sales teams to remind them of key concepts which accelerate "I love it. I need it. I'll buy it." results. Tomorrow, he’s going to spend the better part of 30 minutes explaining his concept to Mandy, who will be taking notes. Mark Magnacca specializes in helping sales professionals create value for their clients and communicate that value in a simple, powerful, relevant style that accelerates business building.