Child Privacy Breach and Investigations; Understanding Mobile Marketing to Better Quantify ROI
Original Air Date: December 12, 2012
Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy. Mobile marketers are presently hampered by their lack of understanding of the medium and difficulties in quantifying return on investment. Joe and Kim share their thoughts about why businesses do not understand the medium yet and give insight as to why mobile is a critical marketing tool, not an optional one. Then we can also discuss and share ways to quantify the ROI.