Bob Nease and The Power of Fifty Bits
Original Air Date: February 24, 2016
On this week’s LifeTips Podcast, Byron White talks to Bob Nease, author of The Power of Fifty Bits, The New Science of Turning Good Intentions into Positive Results, which explains strategies used to improve human behaviors. Bob has held positions as the chief scientist of Express Scripts, associate professor of internal medicine at Washington University in St. Louis, and has written more than seventy peer-reviewed papers.
Even with the very best of intentions, people often fail to make wise choices for themselves—whether for their health, their finances, or their business decisions. Yet it doesn’t have to be that way—thanks to the science behind fifty bits design, a set of principles that helps close the gap between intentions and actual behaviors.