Adobe Experience Manager Mobile: Improving the Customer Experience
Original Air Date: May 18, 2016
Our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Bridget Roman, senior marketing manager at Adobe, to discuss Adobe Experience Manager, the challenges of mobile and ways marketers can improve the customer experience. Bridget also shares her top tips and actionable advice for brands gearing up to design a new app. Omni-channel, multi-channel, wearables. Finally, we explore how these hot trends will impact how brands and businesses need to develop and deliver apps in the future.