A/B Testing Value and Benefits
Original Air Date: June 29, 2016
The show zeroes in on the value and benefits of A/B testing, as our hosts -- Peggy Anne Salz and Shahab Zargari -- get a crash course from Sarah Woodward, Director of Business Development, and Jeremy Tregunna, senior iOS developer, at stable/kernel, an Atlanta-based company specialized in end-to-end development services to craft and design apps and software that brands and marketers can use to connect directly to their users – across tablets, smartphones, desktops, wearables and the Internet of Things. Find out if your app can pass the "toothbrush test". Ask yourself: Will consumers use it at least twice daily? Sarah and Jeremy remind us that users are savvy -- and they won’t give up precious home screen real estate if you aren’t giving them a compelling reason.