• April 7, 2012

    Why that affiliate product isn't right for you

    There are many people earning a living today on the Internet through various methods. One of the most popular ways people are doing this is through affiliate marketing.

    Affiliate marketing is a method of Internet marketing where someone promotes another persons product or service with a product review or by text linking to a product in a blog post.

    Unfortunately, many people think that affiliate marketing is a holy grail; that its a simple matter of selecting a product to promote and people will just start purchasing the affiliate product that they are hawking on their blog or website.

    This couldn't be further from the truth, and there are a few things that every affiliate marketer should do to ensure they're promoting a product that's a good fit for them.

    First things first, there are many affiliate networks on the web today offering products ranging from mediocre to top of the line. Every network is different in regard to the products they have to promote and how they pay their affiliates, so here are a few things to look for in an affiliate network and their product selection.

    Turn to the Experts

    Affiliate marketing has been around for many years now. Many bloggers use more than one network, so the first step is exploring the web and finding a few respected bloggers and find out which networks they recommend.

    John Chow has been involved with blogging and affiliate networks for a few years now. Go to his website and click on his Make Money link, there he has a list of some of the affiliate networks that he uses.

    Do a search on the web for affiliate networks and some of the networks you will find ClickBank, Amazon Affiliates, Commission Junction, and LinkShare. So how do you choose which is the best affiliate to work with?

    Do Your Affiliate Homework

    The only way youre going to know which affiliate network is the right one for you is by doing your homework. Go to each affiliates website and gather as much information as you can about the site itself, how long its been in business and explore their product offerings.

    The most important aspect of affiliate marketing is selecting a product that is a proper fit for your specific niche market. Here are a few things to look for when selecting a product to promote:

    Product Relevance 

    This is where many new affiliates make their biggest mistake. Why promote an eBook on repairing a race engine when your blog is about destination weddings.

    Product Statistics

    Get pertinent sales information about the product, including what your compensation is for each sale as well as information about the products popularity.

    Review the Product Before You Promote It 

    Building trust with your audience is very important, so make sure you take the time to actually review the product you're promoting.

    Talk With Your Readers

    The easiest way to get information about what your readers are looking for in a product is to simply ask them.

    Making Contact

    Getting in touch with the affiliate company is advisable. Talking with a company representative and getting answers to your questions about their products and the support that they provide to their affiliates certainly helps in the vetting process.

    Affiliate marketing isn't a get-rich scheme, so make sure that the product you decide to promote is the right one for you.