• October 21, 2009

    Twitter Signs Deal with Google

    Real time search results are soon to be a reality for Google as the largest search engine signed a deal with Twitter earlier today. In an update to the Google Blog, Google VP of Search Products and User Experience Marissa Mayer confirmed a deal has been struck between the search engine and Twitter.

    Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information. from: RT @google: Tweets and updates and search, oh my!
    While no dollar figure was announced, a search deal with Google propels Twitter far further than a similar deal with Bing that was struck last month. For Google, the inclusion of real time search results in their stream removes a minor but still significant threat from Microsoft by eliminating one of the few obvious differentiators between the two search engines. Last month, Twitter announced it had closed a deal for $100million in venture capital funds, pushing its valuation over the $1billion mark. With the completion of the Google search deal, Twitter has fully established its grip as the most immediate and powerful social media tool. Expect Twitter results to show up in SERPs within days.