January 14, 2009
SEMPO 2nd Annual In-House Salary Survey
Trying to gauge the state of the search marketing economy, the Search Engine Marketing Professional Organization (SEMPO) is inviting in-house search marketers to take a short, anonymous survey. This is the second year SEMPO has surveyed the salary levels of in-house SEMs.
Is the economy having a severe impact on compensation for search engine marketers or is the SEM profession weathering the storm better than other sectors?Running until February 20, the survey is open to all in-house SEMs involved in organic or paid search, regardless of membership status in SEMPO. “Search marketing is not the Wild West of four years ago. Companies are getting pickier about hiring SEM professionals but we believe online marketing remains a healthy job sector. The survey results will give us insights into the hiring climate within organizations and any effect the economic change has had on compensation,” says Duane Forrester, co-chair of SEMPO’s In-House SEM Committee and Senior Program Manager – SEO, Microsoft, Inc. “We encourage all in-house search engine marketers to participate in the salary survey. It’s the best method of getting a clear picture of changes in compensation and a sense of what to expect in 2009,” says Forrester. SEMPO is interested in learning salary levels of SEM jobs from entry level to executive level, any variations on compensation based on geography or location, bonuses, benefits and perks beyond salary, and any changes in staffing or compensation levels from last year's survey. Survey results will be made available in March. To participate in the survey, please visit: http://www.sempo.org/learning_center/in-house_survey_0901