October 29, 2008
SEM Synergy - News, Views and Author Mike Moran!
SEM Synergy has an amazing line-up today. Hosts Susan Esparza, Michael Terry and Virginia Nussey begin the show discussing a number of events in the search marketing industry including the busting of a major spam ring last week, Yahoo!'s Q3 revenues and subsequent layoffs, Google's better than expected revenues, the redesign of iGoogle, a broken backlinks tool in Google's Webmaster Tools, AND the upgrade of Google Analytics. Following their take on the news, Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of hte book and the changing online marketing space. They cover the business aspects of implementing search marketing and the rapid rise of social media. A lively discussion of business strategy and search marketing with Susan, Michael and Virginia closes the show. Check out the archive of SEM Synergy podcasts on WebmasterRadio.FM