November 26, 2008
SEM Synergy - Managing PPC Bids and National Broadband Discussion
Join the crew from Bruce Clay Inc. as Bruce, Virginia Nussey and Susan Esparza discuss the recent FCC decision to open unused TV frequencies for use as a national broadband network. Later in the show, president of SureHits.com, Jon Kelly joins Virginia to talk about the management of PPC and online advertising in the extremely competitive insurance and finance sector. Listen to the episode here or listen later to a SEM Synergy podcast.