January 27, 2009
Purse Strings: Launching A New Women's Interest Magazine
Purse Strings on WebmasterRadio.FM today takes a look at the launch of a new women's interest magazine, Success for Women. Competition within the magazine publishing industry is fierce and the drastic state of the economy is making the business of publishing extremely difficult. In January, at least 14 unique magazines shut down including Cottage Living, Country Home, Teen magazine, and O at Home. In an environment that comes down to the ad dollars, how is a new magazine to thrive and succeed during the downturn? Joining Maria Reitan on Purse Strings today is Erin Casey, Editor of Success for Women Magazine. Listen to Purse Strings on WebmasterRadio.FM live at 3pmET or Noon pacific or download any Purse Strings podcast on demand from the WebmasterRadio.FM archives.