February 26, 2010
Pre-Search Engine Strategies New York Keynote Interviews
Search Engine Strategies New York is rapidly approaching and WebmasterRadio.FM will be providing our audience full coverage of the conference, tradeshow and other events. Taking place March 22 - 26 at the Midtown Hilton in New York City, SES New York is one of the largest annual search engine marketing conferences in the world. As part of our pre-show coverage, WebmasterRadio.FM is proud to present interviews with keynote speakers, David Meerman Scott and Avinash Kaushik. Both interviews will begin playing on the network early next week. As an added bonus, David Meerman Scott will be appearing on the WebmasterRadio.FM show, Cover Story on Wednesday March 3rd at 2pm eastern. David Meerman Scott will deliver his conference opening keynote speech on "The New Rules for Marketing and PR". Known as a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR, now in its second edition, David Meerman Scott has just released a new book called, "World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories." Check out David's blog at WebInkNow or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free. Avinash Kaushik is one of the best known and most respected Google employees in the world. He is Analytics Evangelist for Google and the co-founder of Market Motive Inc.. Avinash has also recently published his first book, Web Analytics, an Hour A Day. As a thought leader Avinash puts a common sense framework around the often frenetic world of web research and analytics, and combines that with this philosophy that investing in talented Analysts is the key to long term success. He is also a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data. Avinash works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies to become data driven and customer centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association. He is also a frequent speaker at industry conferences in the US and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and SES, as well as at major Universities, such as Stanford, University of Virginia and University of Utah. You'll find Avinash's web analytics blog, Occam's Razor at http://www.kaushik.net.