January 19, 2009
PPC Rockstars on WebmasterRadio.Fm - Kenshoo Search Marketing Platform
Today on the PPC Rockstars, David Szetela speaks with Chad Baldwin, Director of Strategic Accounts at Kenshoo.com, an internet advertising optimization technology company with offices in San Francisco, London, and headquartered in Tel Aviv. David and Chad will cover the importance of campaign structure / quality score to drive optimization, understanding advanced attribution, premium paths to conversion, and the convergence of advertising and merchandising. Chad started working on the Internet in 1994 when he built a site for the California Division of Tourism. The site saw 5000 unique visitors per month and ranked #10 in the world for traffic. Both the web and Chad have come a long way since. Listen to the PPC Rockstars live on WebmasterRadio.FM, or download any PPC Rockstars podcast episode from the WebmasterRadio.FM archives.