March 23, 2009
My thoughts on the Media Post Rant on SES...
So to be clear, this is Daron Babin here...posting my opinion on a recent article I saw in my in-box that, quite honestly...pissed me off. WebmasterRadio.FM has long been a supporter of Search Engine Strategies, and myself personally...I've been attending since the beginning of this thing. I've watched the animal grow and evolve into what it is today. Hey, do we all like to think of that show in its "hey day"??? Well, ok...let's put the brakes on. I've been an SEO for 13 years now...and I've lectured and spoke on panels and keynoted all over the world and if there's 1 thing I have said in almost all of my presentations...is that with SEO...the 1 constant...is "change!" As an SEO, are you concerned about Webcrawler? Are you concerned about Lycos? Sorry guys, we still love you. My point is, this article: Lost Buzzwords Of SES! by Steve Baldwin , Monday, March 23, 2009 Now, one of his first comments on his post/article was regarding Steve being off on podcasting and so we might as well start there... Steve, podcasting is my business. It's what we do. For awhile, we charged for it...now...it's 100% free. Do you think we do thing for our health? WebmasterRadio.FM supports more than 30 different original programs produced 100% here...at WebmasterRadio.FM. We've been doing it now for 4 1/2 years, so I think we're doing something right. As to SES and their support for podcasting and a track for it...well, lets just put it this way, I think I spoke on almost every single one of SES's Podcast Optimization seminars for the last 3 years with Amanda Whatlington. In the early days we had this cool guy, and I can't remember his name please forgive me, from Feedburner before they sold out to Google. Now, I must say...podcasting and how we've optimized for them has changed a tad since we began...but not that much. What does that mean...it means you have guy like me and Amanda doing the same song and dance we did last year. What do you want...more stats? Ok Steve...this is for you buddy: Overall Podcast Numbers as of Jan. 2008 as reported by eMarketer: The US podcast audience will grow from 18.5 million in 2007 to 65 million in 2012. This growth will represent a 285% increase over 2007. Driven by this audience growth, US spending on podcast-related advertising-including sponsorship-will rise to $435 million in 2012, from $165 million in 2007. HEY...STEVE...IS THIS WHAT YOU WANT IN A SESSION...JUST SOME MORE NUMBERS? I commend not only SES, but SMX...I missed SXSW, but having just got back from SMX...I must applaud all of these shows because they are seeking diversity. That's the only way they can survive....is to diversify their content. That means trying new stuff. So for someone who has spoken at SES for years now, and am not speaking on that panel in NYC this year, because they seek to give you something fresh. Not just prettied up numbers with a different bow on it. As someone taking on the task of partnering with a few folks to launch a new trade show ourselves...hearing sounding board info is always good, but let's at least be fair about it. Search Convergence???? Are you serious or did you just need to fill a particular word count? I did say 13 years already right???? Ok, we've known about it, its coming...make something new about it happen Steve, then lets talk. Until then, shorten the word count and double check the facts. Seriously...what do you want here? To rant about something we have all been watching happening since the early days of webcrawler...it's a waste of Media Posts brand equity to haphazardly email, I would thin hundreds of thousands of people this article with such a slanted opinion. Blog, boards and posts and Viral Marketing....ok, well my thoughts are you are a confused individual based upon this Steve. I've done a lot of trade shows, and I do mean a lot. If you want to talk about board stuff, methinks you want a WebmasterWorld/Pubcon event for that, and if you want Viral Marketing you would do a ad:tech or even a Social Networking Conference. I could go on and on about the content items you are naming off, but that would be fairly retarded. However, This is simple. As someone who has worked very, very closely with all of these shows mentioned, I can tell you 1 thing is for certain...they all seek to provide you the attendee with a unique experience. They may not always be perfect or deliver every time, but as someone who still continues to work closely with all of these events, they are seeking that differentiation. That which will make them stand out and in this economy...earn your travel dollar and your business. This is not an easy task. MediaPost...Steve Baldwin...Shame on you for being so critical of an event that seeks to target a specific demographic. For the shows to carve up that pie against the gies new york, given demographic and level of SEO/SEM, is not only needed but necessary. So those that prefer the Pubcon's to the SMX's to the SES's...it takes differentiation. It's your prerogative to write whatever you want...but let's try and at least do it from a place of reality. Ohhhh and irony this post comes out the day before the show happens? Trying to influence the vibe already? I don't call that a fair approach from a media outlet until you see what they replace it with and how well received it is be the attendees...because that's who's paying to sit in those seats.