• February 8, 2012

    Location3 Media To Host Returning PPC Rockstars Podcast on WebmasterRadio.FM

    PPC Rockstars returns tomorrow to WebmasterRadio.FM at 1pm Eastern and 10am Pacific with brand new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder. Alex and Jared will discuss the Pros and Cons of Brand Terms or also known as Tradename Terms. Why, When and How much to bid for them as they cover the long-debated question of whether or not marketers should bid on their clients branded keywords. Im really looking forward to sharing some of the hard-won lessons Jared and I have learned over many years in paid search. Location3 Media has been in this game from the beginning and were constantly adapting to changes and advances, so its exciting to be able to discuss whats happening next, said Porter. Every week , Alex and Jared will feature breaking industry news, in-depth analysis and insider tips, all with their Brasco-approved unique brand of humor. They will feature exclusive guests from the biggest names in search and global brands, along with the latest developments in Google AdWords and Microsoft AdCenter. With increased competition, call tracking integration and expansion into the mobile and social space in 2011, PPC continues to be an essential part of every internet marketing campaign, said Jorge Hermida, WebmasterRadio.FM director of programming and production. Since 2008, PPC Rockstars has been, and will continue to be, an educational and informative resource for listeners looking to improve their PPC performance. Alex and Jared take over the hosting duties from David Szetela, who hosted the popular radio series for 94 episodes from 2008-2011