• May 20, 2013

    Interactivity Digital 2013 Heats Up South Beach

    Interactivity Digital 2013 made its way to Miami Beach, Florida, bringing the likes of industry luminaries like Rand Fishkin, Marty Weintraub, Peter Shankman and others to this two-day event in paradise.

    Social Media Consultant, Search Engine Journal author (and recurring guest on our Webcology program) Michelle Stinson-Ross was on location reporting for WebmasterRadio.FM and reported back to us the following:

    Fine Tuning Your Conversion Optimization Strategies Fine Tuning Your Conversion Optimization Strategies with Inbound Marketing Advisor Angie Schottmuller, who specializes in creating magnetic content optimized for search, social, conversion and mobile.

    Talking Kick Ass Content Strategies with Melissa Fach from SEO Aware, LLC. Plus, we discuss measuring and evaluating the effort of KPIs with Simon Heseltine, the Director of SEO for the Huffington Post Media Group within AOL.

    Discussion on The Changing Face of SEO as Forensic SEO Consultant Alan Bleiweiss gives his take on social sharing of trustworthy content, plus the constant trends he finds doing SEO Audits.

    Discussing Effectively Creating, Executing, and Tracking Your Digital Strategy as we spoke with SEOMoz CEO Rand Fishkin. Rand discussed how to use the data that you already have to create an actionable strategy that would ease implementation and evaluation.

    Talking Community Management and Using Social Media to Build Relationships and Create Community with the Community Manager at Raven Tools, Courtney Seiter. She explains how to leverage social media to build brand buzz, foster better relationships with your customers, and create a sense of community.