• October 12, 2016

    How to Host Your Own Radio Show or Podcast

    Anyone can host their own radio show or podcast. It doesn’t matter if you’ve done radio before or not. As long as you have a phone or an Internet connection, you can host your own show. There are online radio networks like Cranberry Radio that provide the equipment, production, editing and staff to get the show going. You just need to keep a few important tips in mind to sound polished, professional and knowledgeable as a radio host.

    1) Begin every show by introducing yourself and then giving a brief synopsis of your guests. It is traditional radio etiquette to give a rundown as to which guests you will have on the show and to provide a small background on each. Show hosts should also mention if there is a specific purpose for the guest’s appearance.

    2) The radio audience can’t see you, so your voice, pacing, and words are all important. Absent from radio are eye contact, physical appearance and movement, all of which give the most impact to your message. That said, your speech needs tonal variety in addition to a calm pace. If you plan on hosting your own radio show, start listening to the radio. NPR is a great example of how interviews should be performed.

    3) Be prepared. Just like your own work environment, the more prepared you are for any presentation, the more smoothly it will progress and the more professional you will appear. When you begin to interview a guest, for instance, rather than ask the guest for their background information, show your audience you’re prepared and quickly provide listeners with an introduction and background details on your own. Also, have a list of questions prepared for your guests beforehand.

    4) Take control of the interview and make sure you get the answers your audience expects. Show your audience that you’re in control. Since you’re the show host, you should be running the interviews, but try not to be confrontational with your guests and never get on the defensive, no matter what the comments. When preparing your interview questions, keep this in mind to avoid asking any questions that could be damaging or harmful to your guests. While you want to provide your listeners answers to the questions they seek, you shouldn’t ask questions that would put you or your guests on the defensive or compromise the show’s direction.

    5) If at all possible, try to inject some humor and lightness. Even if your topic is serious, make an effort to lighten up. This will help give you a “human” quality. A little bit of light banter and laughter reminds your audience that they’re listening to “real” people.

    6) Avoid rambling. In an unfamiliar situation it is easy to be nervous and when we are nervous, we have a tendency to ramble. You as the host need to control this. So, remember to stick to the point, say what you have to say as succinctly as possible, and allow time for your guest to answer your question. Make sure, however, that your guest gets a chance to say the words that you feel are relative to the interview and/or presentation.

    7) Know what your most important questions are and be sure that you ask them. If your guest tries to fade away from certain questions or goes off into a tangent, make sure you re-work those questions into the conversation moving forward. Otherwise, the interview may be over without achieving your reason for having the guest on in the first place.

    8) Show conclusion. When you are finishing the show, use the following example: “Well we are out of time and we would like to thank our guests and producers for making this show possible. Join us for another edition of (name of show) when we will be joined by (if you know what guests). Thanks for joining us and we will talk to you later. Good bye everyone.”

    Remember that even though this can be serious business, it can also be fun and offer a big boost to you, your business, and your career. Are you ready to host your own radio show or podcast? Sign up now: https://www.cranberry.com/host-your-own-radio-show.