• October 18, 2016

    How to Get Started with Podcasting

    The podcasting industry is at a turning point. Podcasts have finally burst onto the scene with 57 million Americans 12 and older listening to at least one podcast every month (double since 2003!).

    Podcasting represents a promising future for content marketing, mainly because they are easy to produce. Show hosts can record podcasts from the comfort of their home with simply a phone or Skype connection.

    While creating a podcast is easy to do, there is some foundational work that needs to occur. The following tips will get you started with your very own podcast or radio show:

    Show Descriptor

    First things first, you need a show descriptor. You’re looking for 50-60 words that explain what the show is going to be about and what kinds of segments and guests the audience can look forward to. You’ll use that descriptor in marketing materials, press releases, blog posts and more.

    Show Icon

    The icon appears on syndication sites like iTunes, Stitcher and iHeartRadio. This is your opportunity to make a good first impression. Keep your logo simple and appealing to the eye. While it’s always good to have a logo that stands out, your audience should be able to associate the icon with your show’s branding. An ideal size is 1400 x 1400 pixels.

    Production Copy

    Production copy should include the name of the show, the show opener, the show closer and copy for going in and out of commercial breaks. Incorporate elements of your Show Descriptor into the production copy.

    Production Calendar

    If you want your podcast to be successful, you’ll need to record the show on a regular basis and release it on specific dates and times. The production calendar will outline your recording schedule including specific topics and guests for each recording.

    Show Launch

    At this point, we can set a date for when we will launch the radio show. The promotional push should include a press release, digital marketing efforts, social media ads, etc. Since you have a production calendar developed, you can also begin promoting upcoming shows or special guests. Your radio show will never succeed if you don’t promote it!

    Like we mentioned at the start, it’s easy to record your own podcast, especially when you’ve already laid the foundation.

    Need Help Getting Started?

    Still having a hard time getting your own podcast going? Cranberry Radio will provide the platform, production, editing, syndication, promotion, icon design, copy and scheduling of your podcast or online radio show. All you have to do is get on the phone once a week. Sign up now to get started with podcasting: https://www.cranberry.com/host-your-own-radio-show.