November 2, 2016
How Often Should You Podcast?
We’re frequently asked, “how often should I podcast?” At Cranberry Radio we feel one show per week is ideal for most podcasts. Frequency can make an big impact on the overall success of your show.
The Magic Number
On average, 13% of the population twelve and over (nearly 35 million Americans) listen to at least one podcast every week. Of these “weekly listeners” only 21% consume more than 5 shows per week, so it probably doesn’t make sense to record a daily show.
However, with nearly 28 million Americans tuning in to at least 1 podcast every week, it would certainly make sense to put out one podcast per week. Weekly podcast listeners devote a little over 4 hours per week to their favorite podcasts. Wouldn’t it be nice to get a little chunk of that weekly time?
Consistency is the name of the game. You need to make sure you continue to deliver high-quality content week after week. Once you’ve developed a following, your listeners will expect you to show up.
It reminds me of this fantastic food truck I recently discovered that made the best biscuits and gravy in town. On occasion, I’d skip breakfast at home to indulge. One Friday morning, the owner arrived late and I didn’t have time to wait. No big deal. Fast forward a week later and this time, he’s a no show. That’s two Friday’s in a row with no breakfast. Sometimes he’d be there on time, others he wouldn’t. By the third no-show, I’d had enough and never returned.
He might have the best biscuits and gravy in town and you might have the best podcast around. But if people can’t count on you to provide what they’re looking for on a consistent basis, it doesn’t matter how good you are. There’s a million other breakfast joints and podcasts out there that can and will deliver.
Since most weekly podcast listeners dedicate 4 hours per week to 4-5 shows on average, an ideal show length is no longer than one hour and at least 30 minutes (30-60 minutes). Nearly 40% of podcast listeners consume podcasts at work or on-the-go from their mobile devices. 30-60 minutes is just enough time to listen while on your commute, but not too long to keep you distracted from other tasks, like work! Now get back to it...