January 14, 2009
Cover Story - Efficent and Effective News Releases - 2pmET, 11amPT
Malayna Williams, managing partner at PWR New Media joins Jiyan Wei today on Cover Story to discuss how to create effective and efficient news releases in today's economy.
It’s an ongoing battle. PR professionals are working hard to get press coverage while journalists are handling larger workloads due to staff cuts and the increased role of the web. Getting coverage is often a split-second decision based on whether journalists and bloggers can pull together the information needed for an article quickly and effectively. So how do you break through the clutter to maximize traditional and on-line exposure? PWR’s New Media Releases are the answer. New Media Releases (NMRs) give journalists and bloggers what they need: social media enabled and media rich releases loaded with images, audio, video, links, blogs and more. And, unlike traditional press release distribution, our NMRs land directly in the inboxes of targeted journalists’ computers and handhelds enabling us to track and report on activity.(from PWRNewMedia.com) Listen to Cover Story live at 2pm eastern today on WebmasterRadio.FM or download any Cover Story podcast on demand from the WebmasterRadio.FM archives.