• December 18, 2011

    Content Development Tips

      How do I develop good content on my website?
    It's no secret that when it comes to websites, content is king. In short order, it's what differentiates a successful site from a total flop. Think about it this way: what does it even matter if your website comes up in the top three results of any given search engine query if there's nothing on your site to keep a visitor's interest, much less ensure they bookmark your page and come back again? The trick to doing that actually isn't a trick at all--it's the result of thoughtfully developed content. Here's how to do that. Write well-crafted content. This has been discussed before and will likely be discussed again. And do you know why? Because it's important. What's even more important is remembering that you don't have to be a gifted writer in order to captivate someone's interest. One of the keys to doing that is by offering something of value with every blog or news article you publish to your website. Without that, you're just writing fluff. And fluff doesn't earn repeat visits, a loyal following, and those highly valued inbound links that help drive up your position in search engine rankings.Use keywords. Before you haul off and churn out a 500-word blog post crammed with keywords and key phrases, take this into consideration. There's a huge difference between keyword driven content, and keyword stuffing--and it's not just your audience that can tell the difference, so can search engines. First of all, website content that is so packed with keywords that make it impossible to read is a great way to drive people away in droves. There's an art to the proper use and placing of keywords that relies heavily on subtlety and moderation. Second, content that's comprised of nothing but keywords separated by a few commas and semicolons with the occasional adjective sends up red flags with search engines, practically guaranteeing that your site will be identified by the likes of Google and Bing as spam. Web copy with strategically placed keywords, on the other hand, grabs a search engine's attention and increases your chances of placing high in its search results.Focus on tips and top 10 lists. People love top 10 lists, and they can't seem to get enough of tip-based articles. The reason? Top 10 lists are far easier to digest than the typical, convoluted narrative structure that has a tendency to make reading difficult. This isn't to say your audience is stupid--far from it. But reading something from a computer monitor is far different than reading something in print. People jump on the internet to find information quickly and easily, and they have a tendency to skim through articles as opposed to sitting and reading for extended periods of time. The human eye is attracted to bullet lists and bits of information. Tip-based articles, on the other hand, appeal to the DIY creature that exists in every person that's ever paid too much to hire a professional for something they could have handled themselves. Develop your content. Expertly crafted content doesn't come about as an accident. It's the result of careful thought and planning. If you don't already have a plan in place that maps out precisely how you intend to build and grow your audience, it's time to get started.