July 30, 2009
Bing+Yahoo=?: Decoding the Deal of the Decade, A Special SearchCast with Danny Sullivan
Danny Sullivan joins New York Times SEO Expert Marshall Simmonds on a special SearchCast tonight at 7PM Eastern (4PM Pacific) on WebmasterRadio.FM to discuss the Microsoft Bing - Yahoo Search agreement. Dominated by Google for most of this decade, search advertising is a multi-billion dollar a year business. Google has commanded such an overwhelming share of the search advertising market for so long, Yahoo, Microsoft and others have been unable to present any credible competition and a sense of stagnation in the search marketplace set in. Microsoft has been trying to strike a deal with a very reluctant Yahoo for over a year. Its attempts to acquire all or part of Yahoo was one of the defining events in tech in 2008. Yesterday's announcement from Yahoo and Microsoft is the start of what will unarguably become one of the greatest shifts in the history of search. To better understand the impact of yesterday's announcement, Join Danny Sullivan and Marshall Simmonds live at 7PM eastern this evening (July 30) on WebmasterRadio.FM for a special episode of SearchCast.