September 30, 2008
Best Comstock, CMO at GE, on MarketEdge
Today at 12 noon EST on MarketEdge, Larry Weber will be interviewing Beth Comstock, Corporate Senior Vice President and Chief Marketing Officer at GE.
Beth will give insight about the kind of struggle that CMOs deal with when it comes to advocating change and developing new marketing plans. She will also discuss the future of global marketing and communications.
Beth Comstock leads GE’s organic growth and innovation initiatives in the marketing, sales and communications functions. Right now, she is focused on building cross-business digital programs and creating a partnership network to extend GE’s ecomagination green technologies.