May 14, 2009
Affiliate Convention Delegate Breakdown
The upcoming affiliate marketing conference, Affiliate Convention has released a several charts giving a detailed breakdown of exactly who is attending Affiliate Convention, where they come from, what they do and the promotion techniques they use to do it. The charts give an interesting glimpse into the make-up of the affiliate marketing industry. The Delegate Breakdown Page on the Affiliate Convention website shows that 60% of all people who have registered to attend the affiliate marketing conference, June 17-20 in Denver Colorado, are working affiliate marketers. 10% come from affiliate networks, 9% are affiliate managers, 8% work for agencies, and 6% are merchants. The remaining 6% are sponsors, media, organizers and guests. Attendance appears to be spread fairly evenly among segments of the affiliate marketing industry. The largest vertical sector represented will be diet, health and beauty (9%), followed by dating and finance (both around 7%), business (6%) and travel (5%). Primary promotion tactics and techniques are fairly evenly distributed among registered attendees with 20% saying search engine optimization is their primary means of promotion, 19% identifying pay per click advertising, 16% saying blogs are their main promotion vehicles and 14% suggesting they use social networking or viral marketing techniques. Information gained from registered attendees confirms the choices made by organizers when selecting speakers. There will be several sessions with well known SEO and PPC experts on them, along with a session devoted to social network affiliate marketing. Affiliate Convention runs June 17 - 20 at the Denver Convention Center. The conference is free for all affiliate marketers who can prove they are working with a major affiliate network. Admission is also free to all members of the popular AffSpot Affiliate Forums.