November 10, 2009
ad-Tech New York 2009 Interviews
WebmasterRadio.FM sent a large crew to New York last week to cover and participate in the enormous ad:Tech NYC 2009 conference and trade show. ad:Tech NY09, which moved from its previous home at the Midtown Hilton to the expansive Javits Center on the Hudson River, was by far the largest and most well attended ad:Tech conference WebmasterRadio.FM has ever participated in. Our coverage began the night before ad:Tech opened at the XY7.com NoBull3 party. Held at the only bar in Midtown Manhattan with a mechanical bull, Johnny Utah's, the XY7.com NoBull3 event was a night of drinking, networking and bull riding. The big hook of the night was the bikini bull riding contest but the real contest was held between WebmasterRadio.FM personalities Jim Hedger, SEGuru and Johnny Brasco. Hedger won though Johnny Brasco disqualified himself by physically assaulting the bull in an attempt to beat it up. Charges were not laid. Estimates of attendance ranged from 15,000 to 20,000. Seeing such numbers in a massive building like a baseball stadium or hockey arena is exciting. Spending time with such numbers at one of the biggest and most diverse industry conferences is inspiring. For the first hours of the conference, such numbers can produce incredible line-ups at registration, including the approximately 90-minute line for registration.
Day 1 Lines at AdTech New York 2009 Jim Hedger takes us down the long Day 1 Registration Lines at AdTech New York 2009 being held at the Javits Center.Bryan Eisenberg of Future Now ventured out of our home-base in the press room to brave the crowds on the trade show floor. Bryan gathered several interviews from the ad:Tech NY09 Expo. Dana Todd of Newsforce and I gathered a few dozen interviews from the WebmasterRadio.FM base in the press room.
PPC Management Tips Marc Poirier, Co-Founder and CMO of Acquisio offers us some tips to managing your pay per click campaigns, including keyword evaluation, structure and landing page optimization.
Direct Marketing Educational Foundation Profiled Terri L. Bartlett, President of the Direct Marketing Educational Foundation, which sponsors a broad range of programs for professors and students that bring direct marketing education to the college classroom.
Marin Software Advanced ROI Campaign Management Marin Software Director of Marketing Matt Lawson discuss a new software release offering Advanced ROI-Based Campaign Management Features, plus the foundings of a new white paper.
Tracking Content ROI ideaLaunch founder Byron White discusses tips to optimizing content and measuring content marketing success, leading to improved listing positions, increased traffic and decreased user acquisition cost.
Idearc Super Guarantee Learn about Idearc Media and its Super Guarantee program, a national consumer guarantee initiative designed to increase spending in local economies by dramatically lowering the risk associated with hiring contractors,plumbers, auto body repair shops and thousands of other eligible service provider category based businesses.
Researching Affiliates Clickbooth Senior Affiliate Strategist Brittany Kimel discusses how you should do your research so you will know what kind of affiliate marketing needs you have before looking for affiliates.
Maximizing Conversions with Call Tracking Stephen Abbey, Vice President of Keyword Phone Call Tracking company Mongoose Metrics, discusses their work in implementing call tracking and web analytics integration, plus how to maximize conversions with call tracking.
Payment Engines Bill Ranta, Director of Strategic Accounts for Litle and Company, makers of a payments engine engineered specifically to meet the needs of companies and organizations in Direct Response or DRTV, radio, print, Internet and Multichannel Retail such as catalogs.
Advanced Guide to Improving Quality Score Alex Cohen of Click Equations discusses the white paper on The Advanced Guide to Improving Quality Score that they handed out to AdTech New York 2009 attendees.
Advertising in the Open Adperio Founder, President & CEO David Asseoff discuss his companys rebranding, the meaning behing their tagline Advertising in the Open and their involvement with organizations that proactively work to increase Internet security for consumers and businesses.
Social Media Risk Analysis Chris Kieff of 1GoodReason.com discusses his recent blog post titled Using Risk Analysis to Start Social Media Slowly, where he offers two approaches to using this Risk Assessment for social media.
At Home Affiliate Marketing Revenue Performance Magazine columnist Mike Evans discusses the fascination of excelling in affiliate marketing working from home.
Domain Tips To Drive Business and Save Money SEDO CEO Jeremiah Johnson discusses his participation on the Adtech New York 2009 panel on Domain Tips to Drive Your Business Forward and Save Money.
Advertise.com ClickShield Technology Integration On location from the Moss Networks VIP Mix and Mingle party, Advertise.com Founder and CEO Danny Yomtobian discusses how their ClickShield technology will be integrated with its Display Advertising Network.
Staying Connected with Clients On location from teh Moss networks VIP Mix and Mingle party, Curtis Fullmer, Vice President of Affiliate Marketing at Adknowledge, discusses the importance of keeping connected with clients by attending conferences like AdTech.
Lead Verification with IDology Jodi Florence, Marketing Director for IDology, explains lead verification. What industries stand to benefit from lead verification? the application of this technology, plus How is IDology different from other providers and customer results.
Attribution Metrics Anto Chittilappily, Founder, President and CTO of Visual IQ, discusses how to use attribution metrics to measure the effectiveness of the marketing function of a company, how campaign managers would use it plus the how to customize attribution metrics.
Consolidated Marketing MediaWhiz CEO Jonathan Shapiro, is responsible for overseeing the integration of MediaWhiz’s suite of marketing services, discusses how his company consolidates their resources to succeed in the online marketing world.
Non Traditional Ad Campaigns Speaking with Jeff Bell, chairman of DOmedia, which plans nontraditional out-of-home campaigns or identify larger opportunities such as billboards and street furniture in major markets.
Discovery Process Parse3 President Peter Latka discusses how his company gave away a Discovery Process, whereby strategists and developers provided a winner will an outline of business objectives, identified market opportunities, developed strategic initiatives, performance technology and resource audits and a summary the scope of the project.
Overlay Ads and YouTube Advertising Scott Berman, Vice President of Campaign Grid, Internet Advertising Platform Designed for Candidates and Causes. He tells us how they were involved in the recent New Jersey governors race. Plus he tells how they used overlay ads and YouTube Advertising.
Content Based Targeting AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.