• Google Project Owl Fighting Fake News

    Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army of live raters just became a militia. Google is busy launching new software like the new Google Assistant SDK, that can build hardware prototypes that include the Google Assistant, like a self-built robot or a voice-enabled smart mirror. Google advertisers start getting claims notices after parked domain PPC case settled for $22.5mm, the settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. Jim and Dave discuss the huge drop on AMP pages over the last week in Google Analytics. Surprising to all, Google says 15% of all search queries are "new" to them - is it due to voice queries or non-english language queries? Original Air Date: April 27, 2017
  • How to Transform Your Brand Into One Everybody Will Love with Josh Martin (ep.459)

    How to Transform Your Brand Into One Everybody Will Love as James speaks with Josh Martin of JoshMartin.tv and the BrandPop! Academy. If you struggle to be seen or heard online and you are trying to figure out how to cut through the noise, you'll need to listen in. Original Air Date: April 27, 2017
  • Exploring The Range Of In-App Messages To Create Campaigns That Convert

    Our host Peggy Anne Salz welcomes Dustin Amrhein, Solutions Leader at insert.io, to discuss how marketers can pick and choose from 30+ in-app messages and in-app campaign types known as “inserts” to fight churn, increase conversions and boost engagement with app users. From coupons and interstitials, to survey forms and fun quizzes, they review 30+ inserts from The Giant Book Of In-App Campaigns, the essential read for app marketers published by insert.io, a company best known for its automated in-app marketing platform offering customizable features. Original Air Date: April 26, 2017
  • Creative Marketing Communications

    Today on Purse Strings, Maria starts off by talking about the FOX News debacle. Bill O'Reilly to Roger Aails she gives you on the ins and outs of the entire situation. Maria touches on Alpha Moms on today's Purse Profile. Alpha Moms are in the Gen Y target… so take those Millennials, put another decade or slightly less on them, and you’ve got ANOTHER label. During all this Robin Donovan, President and Kim Mickelson, CEO, of Bozell. Bozell is a company that offers creative marketing communications. Includes portfolio, case studies and map location. Original Air Date: April 26, 2017
  • Focusing on Being More Authentic as a Brand

    Tim Barsness speaks with Mark Nadolski founder of VES Creative. They are a branding agency that specifically works with video to create passionate projects that work to tell a story. They work exclusively with clients that seek to grow exponentially through a low number of very high value leads and prospects. Unfortunately, branding isn't easy to quantify. Branding fundamentally is the personification of a product or service. It is character. It is relatable, emotional- human. It is easy to discover the human connection in a Business to Consumer brand. But B2B branding doesn't often feel "human", which doesn't make logical sense because any transaction even in the business world is still done between people.Tim and Mark talk about how content is so important to display a brands passion and perception. Focusing on being more authentic as a brand. Original Air Date: April 25, 2017

  • Common Sense Marketing with Liston Wetherall

    Dush speaks with Liston Wetherall, the Chief Creative of Good Funnel, which specializes in data-driven copy and common sense marketing. He is a copy writing and sales professional with a background in consulting and marketing. They touch on creating data-driven messaging that your customers will love, making your sales and marketing efforts much easier and faster than ever before. Also this Entrepreneur Effect really focus's on creating online content for entrepreneurs, consultants, and marketers about how to improve drive conversions, automate their businesses, and improve sales. Original Air Date: April 24, 2017
  • Google Reducing, Restricting, and Hiring

    Jim and Dave discuss social media imaging guidelines, YouTube's reduced subscriber criteria for their live stream feature, how Google will be launching "Google Hire" a job search service, and Google's 1210 acre land grab in Reno for future data center site. Jim and Dave also touch on the Google Earth's guided tours, importance of content hierarchy and website navigation, and Google's plan for a built in ad-blocker for Chrome. They go on to say Google offering its own ad-blocker in Chrome that targets specific types of ads that users find particularly annoying (like pop-overs and auto-playing audio and video) may cause those users to never seek out another third-party ad-blocking extension. They discuss how Google did not ban Infowars and how the right wing conspiracy machine had it wrong again, Ripoff Report subverting Google content takedowns through changing URLs, and Search Engine Land's columnist Megan Hannay's article on local reach in a post-rank world. Original Air Date: April 20, 2017
  • Insights and Analytics on Advertising

    Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin for B2B Advertising, and how Facebook is now Targeting ALMOST as good as Linkedin for advertising. Melissa tells us how important it is to watch and pay attention to your insights and analytics on advertising, to stay ontop of what is working best for clients. Original Air Date: April 20, 2017
  • How to Skyrocket Email Open Rates with SendPulse, The Next Generation Email Marketing Platform (ep.458)

    James Martell speaks with the VP for Sales for SendPulse Roy Weissman about how to Skyrocket Email Open Rates with SendPulse, The Next Generation Email Marketing Platform. SendPulse is an email marketing service that is designed to drive up your open rates. They do that with state-of-the-art customization tools that help you either start building an email list, or nurture an existing one. Original Air Date: April 20, 2017
  • Helping App Marketers Gain Serious Traction in Other Countries

    Apps are a global market, and smart app marketers are looking beyond the U.S. and Europe to tap new opportunities – and reach new audiences - in China. Our host Peggy Anne Salz catches up with Justyn Lucas, Head of Demand at Appcoach, who reveals how his company, a global mobile performance agency, helps app marketers gain serious traction in China. They discuss the real-life case study of how Kabam games cracked the Chinese market to achieve a significant boost in in-app purchases. Original Air Date: April 19, 2017
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