• How to Unlock the Secrets to a Life of Passion, Purpose, and Prosperity with Bestselling Author, Vickie Helm (Ep.462)

    How to Unlock the Secrets to a Life of Passion, Purpose, and Prosperity as James Martell speaks with Bestselling Author, Vickie Helm. Vickie provides new insights for clients about work style that results in an increase in daily success, improving overall performance results and empowering teams while improving debriefing times and lowering stressful situations. Original Air Date: May 25, 2017
  • CRO tactics for making money with YouTube videos & ads

    Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos & ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes. Original Air Date: May 25, 2017
  • Take 60 Seconds To Calculate Your LTV And Determine The Real Potential Of Your App

    LTV - or Lifetime Value - is the “king” of app metrics and what companies must calculate if they are want to achieve success for their app and fund growth for their business. Our host Peggy Anne Salz catches up with Martin Macmillan, founder of Pollen VC, a FinTech with offices in London and San Francisco, who discusses the company’s new LTV Calculator. Just 60 seconds - the time it takes to use the tool - can give app companies insights into the revenue they can earn and a window into app cash flow across 365 days. Martin walks through the mechanics of the LTV Calculator and why knowing your LTV is a must, particularly if you are serious about acquiring users cost-effectively through paid user acquisition. Original Air Date: May 24, 2017
  • Full Service Marketing and Friendly SEO with Tangible ROI

    Today on the show we Tim is talking with Cyril Lemaire about his full service marketing agency, Traktek Partners. Since starting Traktek Partners 9 years ago, they have been helping companies in the travel & hospitality, medical, technology, and higher education sectors with mobile and SEO friendly website design, digital, search engine marketing and lead generation campaigns with tangible ROI. Tim and Cyril speak about how he got into the marketing field and what sets TrakTrek apart from its competition. Original Air Date: May 23, 2017
  • How Entrepreneurs Should Protect Their Assests

    Today on Dush Ramachandran is joined by Lin Eleoff. She is a coach, entrepreneur, and Internet business lawyer whose mission is to help coaches cover their "assets" online, without having to spend a lot of money on legal fees. She is the founder of CoverYourAssetsOnline.com, a site that was created to help other self-starters protect themselves from fraudulent activity and to prevent them from making common mistakes that could lead to lawsuits, such as copyright infringement. Lin created a Do It Yourself Legal Toolkit so that others can protect, not only their assets, but also their homes, cars, and investments. They speak about how to create client contracts and terms and conditions, and the 3 docs you must have on your website. Original Air Date: May 22, 2017

  • Virtual Assistants and Artificial Intelligence

    Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign. Original Air Date: May 18, 2017
  • FCC Votes To Begin Rollback Of Net Neutrality Regulations

    Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet. Original Air Date: May 18, 2017
  • The Potential for Strategic Positioning of Performance Marketing, with David Dalka, Founder of Fearless Revival (ep.461)

    James Martell discusses The Potential for Strategic Positioning of Performance Marketing, with David Dalka, Founder of Fearless Revival. Fearless Revival reshapes priorities and activities which will lead you to making more effective decisions. Original Air Date: May 18, 2017
  • Dating Apps Provide Blueprint To Perfect Performance Marketing

    Dating apps represent some of the highest grossing non-gaming apps in the App Store, proof that they understand performance marketing better than most. Our host Peggy Anne Salz catches up with Thomas Hadjadj, a recognized Mobile Hero and Head of Display Europe at Meetic -Europe's largest dating service and one of 45 dating brands within the Match Group. Why do dating apps excel in using paid campaigns to acquire users who keep coming back to the app? How do they engage and re-engage users on challenging channels such as Snapchat -- and what can ALL marketers learn from their approach? These are just a few of the questions covered in this informative and informal episode in our ongoing look at the performance marketing Mobile Heroes as chosen by Liftoff. Original Air Date: May 17, 2017
  • Your Trade Secrets and Social Media with Paul I. Menes

    With the growing influence of social media, many companies are encouraging their employees to maximize their use of social media to connect with potential clients and diversify their marketing efforts. However, the employees’ frequent use of these social media platforms can compromise intellectual property assets, especially trade secrets. Thus, it is essential for companies to establish robust policies and procedures to protect proprietary information and avoid possible legal risks. Original Air Date: May 17, 2017
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