• Basics of Board Meetings

    Gillian Muessig and Anne Kennedy discuss the Basics of Board Meetings. How to stay on top of them, how to control them and how to make the meetings most effective. They offer some top tips on planning around those attending and governance rules. Original Air Date: January 16, 2017
  • Relationship Marketing, Customer Nurturing and PPC

    David and Amber welcome Jeffrey Baum, the ‎Director of Services at Hanapin Marketing, an industry veteran who educates us on relationship marketing, customer nurturing and PPC. Jeff is a seasoned PPC advertising professional with Hanapin Marketing. He has a nine year track record of success in digital advertising. He has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is a reacurring writer for Hanapin's blog, PPC Hero, and also manages Hanapin's RWE (Remote Work Environment) program. Original Air Date: January 14, 2017
  • Google Confirms Mobile Intrusive Interstitials Penalty

    Google confirms​ rolling out the mobile intrusive interstitials penalty. This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page.​ Bad Content = Bad SEO.​ Though less is not more, more is not necessarily better. Ryan Shelley from Search Engine Land reports on Why SEO and Lousy content don’t mix. Original Air Date: January 12, 2017
  • 1-on1 with Jamie Birch of JEBCommerce (Ep.446)

    James Martell speaks 1-on1 with Jamie Birch, the founder and CEO of JEBCommerce. His extensive Internet marketing experience includes all facets of online marketing: email, paid search campaigns, customer retention programs, and much more. Original Air Date: January 12, 2017
  • The Makings of Inbound Content Marketing

    The Makings of Inbound Content Marketing as Tim Barsness welcomes Eric Baum. the CEO / Founder of Bluleadz Inbound Marketing. Bluleadz Inbound Marketing designs awesome websites and creates outstanding inbound marketing campaigns for clients. Original Air Date: January 10, 2017

  • Raising Your Seed Round with Convertibles

    Gillian and Anne discuss benefits and drawbacks the three most popular ways for investors to join your seed round -- traditional equity, convertible notes against, which are loans against future value, and convertible securities, also known at YCombinator as SAFE, which means simple agreement for future equity. Original Air Date: January 9, 2017
  • Evan Carmichael Believes in Entrepreneurs

    Evan Carmichael is an entrepreneur who started doing what he loves at the early age of 19. At 22, he was a VC helping companies to raise $500,000 to $15 million. He soon found that he had a true passion for helping others, and used that drive to help others. Original Air Date: January 9, 2017
  • Bill Hartzer and TLDs

    Special guest Bill Hartzer enlightens David and Amber on how using TLDs in Google AdWords ads can significantly improve metrics and decrease costs across the board. David visits some targeting tips that, when applied correctly, can significantly reduce CPA. Original Air Date: January 6, 2017
  • Facebook PPC History and Google AdWords History Revisited

    David and Amber traverse the not-so-long history of Facebook advertising, discussing everything from the early days to sponsored stories to Facebook’s current PPC program. They also revisit Google AdWords history - and as always, give the latest tips and tricks. Original Air Date: January 6, 2017
  • Bold 2017 PPC Predictions

    Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Predictions are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co. Original Air Date: January 5, 2017
  • Next Page